Marketing Campaigns
Your home life, easier
MyLowe’s
• Product Marketing • Positioning • Launch • Marketing Strategy • Social Media • Content • Positioning • Campaigns • Commercials • Copywriting • Digital Marketing • Taglines • Brand Strategy • Brand Marketing • Brand Positioning •
• Commercials •
Series featuring real shoppers: “We Scan, MyLowe’s Remembers, Your Life Gets Easier” • Never Stop Improving
Never Stop Improving
Lowe’s
• Company Rebrand • Brand Strategy • Brand Positioning • Brand Marketing • Commercial •
Launched a new company brand to better align with new strategy and evolving trends, to infuse through entire brand, voice, strategy, positioning, and products. From “Let’s Build Something Together” to “Never Stop Improving”
Meet your Match
• Product Marketing • Positioning • Product Launch / Go-to-Market (GTM) • Campaigns • Commercials • Taglines • Content • Copywriting • Social Media • Digital Marketing •
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Can’t Stop
• Marketing Strategy • Positioning • Campaigns • Content • Commercials • Copywriting • Social Media • Digital Marketing • Taglines • Brand Strategy • Brand Marketing • Brand Positioning •
Bank of America & Merrill
Digital tools so impressive, you just can’t stop banking •
• Series of Commercials •
No Cash. No Card. No Problem.
Mobile Wallet
• Taglines • Social Media • Content • Positioning • Product Launch / Go-to-Market (GTM) • Copywriting • Campaigns •
It’s Not You, It’s Me
Savings Account & Financial Education Hub
• Social Media • Content • Digital Marketing • Copywriting • Campaigns •
Erica has your back 24/7
Erica, an A.I. Virtual Assistant
• Positioning • Taglines • Social Media • Content • Copywriting • Campaigns • Go-to-Market (GTM / Product Launch •
Erica has your back 24/7 • Erica makes it easier to stay on top of your finances • The answers you need, all in one place • Erica looks out for you + your finances
Can’t Stop Getting Rewarded
Gift giving has never felt so good. (Earn 3% back in the category of your choice.)
• Marketing Strategy • Social Media • Content • Positioning • Campaigns • Commercials • Copywriting • Social Media • Digital Marketing • Taglines • Brand Strategy • Brand Marketing • Brand Positioning •
• Series of Commercials •
Can’t stop added stuff to your cart? • You just can’t stop getting rewarded
It’s fast. It’s easy. It’s free. It’s Zelle.
• Social Media • Taglines • Content • Digital Marketing • Positioning • Campaigns •
Your life, on track
Multi-channel launch and campaign, with mobile app and national tour of five branded tour buses with omni-channel and immersive experience
• Promotional Videos •
“Erica Can”
What can Erica do? | Manage your financial life with ease. Just talk, type or tap, and see what Erica can do. What would you like the power to do?
• Promotional / Landing Webpages •
• Content • Positioning • Campaigns • Copywriting • Taglines • Brand Strategy • Brand Positioning •
Erica
• Zelle • Advisor Match • Better Money Habits • Life Plan •
