Erica
An intelligent assistant that feels a little like magic.
From AI pilot to award-winning powerhouse — helping 30M+ people master their money with less stress and more ease.
The Problem
People were spending too much time trying to figure out their money. Customer satisfaction scores were dropping. Calls for simple tasks like locking a card or checking a score were overwhelming support. Digital tools existed — but weren’t being found or used effectively.
Business Challenge
- Declining satisfaction & call center overload
- Underutilized self-service tools and content
- Needed an experience that scaled and delighted
The Solution
- Launched Erica — an AI-powered virtual assistant inside the mobile app
- Connected to content, transactions, and personalized insights
- Included human-like responses, guided interactions, and voice features
Experience Highlights
- Dynamic chat and voice capabilities
- Context-aware recommendations and insights
- Milestone and moment-based interactions (e.g. travel, payday, alerts)
Results
- Over 30M users and counting
- 4.8+ stars in app store reviews
- Award-winning innovation across AI, banking, and customer experience